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Review: Hotel SP34, Copenhagen

International Traveller

Cindy Bingley-Pullin is so enamoured by bolthole hotel SP34 in the Danish capital that she finds it hard to leave.

Denmark has topped the World Happiness Report three times since 2012, which may have much to do with hygge (pronounced hoo-ga); a Danish word with Norweigan roots that translates to cosiness, contentment and wellbeing. It refers to the unique way that the locals have of enjoying life’s little pleasures.

My sister and I are in Copenhagen to experience a weekend of hygge – our version of which involves wandering the streets of this appealing city, indulging in wholesome, hearty meals, and finding somewhere to sleep that defines the Scandinavian aesthetic the region is so well known for.

Research on ‘stylish Scandi stays’ leads us to Hotel SP34, and while its name may be an unimaginative abbreviation of its address, it’s far from bland.

Positioned on a quiet street parallel to one of the city’s main roads, its unassuming entrance belies what’s inside. Everything about the place oozes warmth. Timber accents and minimalist lighting set off an inviting space of white walls and polished concrete floors, furnished with soft-cushioned lounges, tan chairs and tulip side tables.

Creative quirks include a bicycle displayed as art, a waif-like cactus in a terracotta pot, and a ‘Choose your own adventure’ wall of tongue-in-cheek expressions.

The hotel lobby bar doubles as reception, where flaxen-haired millennials, dressed in a funky uniform of what looks like black silk pyjamas, cheerfully hand out room key cards and scrawl directions on paper maps for guests.

Check-in is seamless; and our accommodation in a ‘Superior Comfort Room’ is relatively spacious and supremely comfortable with classic Scandinavian interiors: leather-backed wooden chairs, parquet floors, and elongated windows that let in abundant natural light.

There is plenty to smile about with this hotel. The breakfast buffet is a bountiful spread of fruits, pastries, cereals, cold cuts, cheeses and other ingredients to create our own smørrebrød (open rye sandwiches), and almost everything served is organic. Bottomless glasses of bubbly are even included in the price but for those who don’t want to splurge on brekkie, complimentary coffee and croissants are on offer at reception from 6am to 11am daily.

To kick off evenings, there is a free ‘wine hour’, where decent bottles of red and white are poured for guests to enjoy while mingling or chilling in the communal lounge area. A lovely way to get toasty before heading out for dinner!

We take advantage of the hotel’s location in the hip Latin Quarter and venture out to recommended restaurants nearby; but with 24-hour room service, three on-site dining venues, the convivial aforementioned lobby bar and an al fresco rooftop bar (open during the warmer months), there is hardly the need to eat or drink out at all. The in-house cinema – nightly movie screenings, velvety red seats and a snack buffet – offers another reason to stay in.

Hotel SP34 epitomises everything that is to love about Nordic culture. Cool yet cosy, simple yet sassy, it brims with an atmosphere of welcome – a place where life’s simple pleasures are enhanced and savoured.

 

Details: Hotel SP34, Copenhagen

Sankt Peders Stræde 34, 1453 Copenhagen, Denmark.

The IT Verdict: Delightfully Danish in design and spirit, Hotel SP34 is a boutique bolthole that is beautifully put together; it perfectly captures hygge.

Location: 8.5 / 10 A peaceful yet central location, it is an easy stroll, cycle or public transport ride to most of Copenhagen’s famous attractions.

Style/character: 9 / 10 Design conscious, with common spaces that encourage connecting with guests (think the daily free ‘wine hour’).

Service: 9 / 10 Efficient and unpretentious, yet effortlessly cool.

Rooms: 9 / 10 Comfy yet chic rooms that run the spectrum from snug to large, accommodating all budgets.

Food and drink: 8.5 / 10 Nordic dining, burgers, cocktails, and the nation’s largest port wine bar are all available here. Breakfast is a highlight.

Value for money: 9 / 10 For $304 per night with breakfast, you get a host of standard freebies, trendy vibes without the attitude, and definite bang for your buck.

 

All IT reviews are conducted anonymously and our writers pay their own way – so we experience exactly what you would.

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5 things every hotel needs for a more restorative stay

    Kate Bettes Kate Bettes
    Wellbeing means different things to different travellers. Here’s how to pick a hotel that gets it right for you.

    The best wellness holidays aren’t necessarily spent wrapped in a spa robe. Sometimes they’re found around a dinner table in Cambodia, on a hiking trail in New Zealand or after finally beating jet lag on the other side of the world. The hotel you choose is what makes them happen.

    1. Easy access to good food

    meals from Novotel Bangkok Sukhumvit 20
    Taste delicious meals at Novotel Bangkok Sukhumvit 20.

    One of the quickest ways to derail healthy habits on holiday is to spend half of it working out where to eat instead of digging into the culture around you. Thankfully, Novotel has done much of the hard work already, with chefs building menus that lean into the flavours, ingredients and traditions of each destination.

    In Sihanoukville, Cambodia, Korkor soup – often dubbed ‘Cambodian ratatouille’ – sits alongside raw blue crab dressed with lime and chilli, best enjoyed with views across the Gulf of Thailand.

    In the lovingly chaotic city of Bangkok, the presence of food cranks up the sociability. At Novotel Bangkok Sukhumvit 20, you can settle in with mango sticky rice and stranger-turned-friends beside the pool at Sky on 20 rooftop bar, or bring them along to tackle river prawns and stir-fried crab with holy basil at the buzzing Crab Paradise Dinner Buffet.

    Then Novotel Dubai Al Barsha welcomes you with a laidback twist on the level of indulgence the Middle Eastern city is best known for up on Deck Se7en. Looking towards Burj Al Arab, the rooftop lounge has everything from Mediterranean-style dishes like seabass ceviche to Italian prosecco sundowners.

    At the other end of the scale, in the hills that surround the Novotel Bali Ubud Resort, calm comes from nature. At Siralada restaurant, Balinese traditions shape the menu while thunder rumbles over the surrounding jungle – proving the setting is as nourishing as the food itself.

    While at Novotel Nha Trang, chef Kieu Thi My Hanh and her team showcase Vietnam’s knack for balancing freshness, texture and fragrant herbs. Pho remains a favourite, while seafood salad with pomelo and mango brings those flavours together in one bright dish.

    It’s all an approach backed by partnerships with expert food creators such as Alfie Steiner, whose plant-forward recipes prove healthy food should never taste plain.

    2. Better sleep options

    Novotel Bali Ubud Resort room
    Sleep deeply with Novotel.

    There are few travel experiences more disappointing than arriving in a new country, determined to seize the day, only to fall asleep fully clothed by 3pm.

    For Australian travellers, jet lag is often an unavoidable part of the journey. That’s one reason Novotel runs sleep-focused initiatives that help guests adjust quickly without compromising on health. We’re talking partnerships with Sydney-based sleep specialist Olivia Arezzolo, known for her advice on everything from better sleep habits to beating jet lag, alongside features like pillow menus, in-room yoga content and tailored sleep guidance.

    The sooner you’re operating on local time, the sooner you can get back to more pressing matters – like deciding which spa treatment to book.

    3. More ways to move

    woman hiking around queenstown new zealand
    Stay at Novotel Queenstown Lakeside and explore local hiking trails. (Credit: GettyI mages/ naruedom)

    Every place in the world has its own way of getting you moving: whether that’s hiking up ice-bitten mountains before a sauna or gentle stretching by the pool before a facial. From fitness centres to spas, Novotel recognises that wellbeing rarely looks the same.

    At Novotel Queenstown Lakeside, activity is inescapable. Here, hiking trails, ski fields, bungee jumps, and white-water rafting have made the region famous. The hotel’s location on the shores of Lake Wakatipu means less time spent organising yourself and more time out there experiencing them. To top it all off, you can book a private hot tub for the evening before heading back into the wilderness tomorrow.

    Bali, of course, takes a softer approach. At Novotel Bali Ubud Resort or Novotel Bali Nusa Dua, movement is less about conquering a mountain and more about a dance class between the tropical gardens and lagoon pools. Afterwards, the spa takes over, with traditional treatments like a Lulur body scrub: a combination of rice, turmeric, sandalwood, ginger and jasmine that’ll soothe muscles already relaxed by the Balinese heat.

    4. Better connections

    Novotel Sharm El Sheikh
    Kids will love a stay at Novotel Sharm El Sheikh.

    One of the best things about travel is that it gives your family stories you’ll be telling for years. Novotel helps create them with activities that bring everyone together, whether that’s trying something new, learning a local skill, or simply spending more time together.

    Go for a distinctly Thai twist at Novotel Phuket Vintage Park, where many of the family activities draw on local culture. Kids can try everything from beginner Thai boxing and language lessons to umbrella painting and – a pastime beloved by children the world over – pool foam parties. Everyone is welcome to join in, whether that’s getting splashed, covered in paint, or simply watching their children discover a new side of Thailand during the dedicated Family & Kids Day.

    A different adventure awaits at Novotel Sharm El Sheikh. Kids could be perfectly content with discos, drawing classes and new holiday friends, but the Red Sea has other ideas. Sitting on the edge of Naama Bay, days here might involve snorkelling colourful reefs, taking a boat trip to Ras Mohammed National Park or heading into the desert by quad bike or camel for a Bedouin-style dinner beneath the stars.

    5. Location is everything

    Surin Beach, Choeng Thale, Thalang District, Phuket, Thaiföld
    Explore Phuket’s gorgeous beaches. (Credit: Bence Biczo)

    Everyone’s idea of wellness looks a little different. With more than 600 hotels across 65 countries, Novotel gives guests the freedom to choose the destination that suits them best. Whether that’s a beachside escape in Phuket, an alpine expedition in Queenstown or a city break in Bangkok, there’s a good chance a Novotel isn’t far away.

    All that’s left? Choosing your version of wellbeing.

    Discover stays to inspire your everyday at novotel.accor.com.