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Review: The Unbookish B2 Boutique Hotel, Zurich

International Traveller

This Zurich hotel blends modern, unique design with its heritage as a former brewery to create a smooth result with great taste (and a few added extras). By Nikki Wallman

As far as first impressions go, this is a high-stakes situation.

Flinging myself through the revolving doors of Zurich’s B2 Boutique Hotel + Spa after a sleepless long-haul flight, I realise with a dull thud of dread that I’ve forgotten to request an early check-in. It’s 9am.

Holy mother of jetlag, have mercy.

My dehydrated eyes drink in the surroundings of this former brewery as I shuffle hopefully towards reception. Soothing tones of deep brown, grey and cream swathe the large lobby, populated by plush chairs, ‘tables’ made of stacked books, and softly glowing lamps.

The open-plan space leads to a showstopping library/dining room at the rear, where over 33,000 books line the soaring walls and huge, rather beautiful ‘chandeliers’ made of twinkling glass bottles encapsulate the ‘classic with a modern twist’ vibe.

Spying a small wine bar, I suppress a squeak of desire (I’m on Australian time, ok?). It all looks so supremely welcoming, yet I have a sinking feeling I’m about to be politely (and rightfully) asked to return in six wretched hours for 3pm check-in.

Five minutes later I’m in my room, thanks to the wonderful, genuinely warm young receptionist who miraculously conjured it up after some hushed to-and-fro with housekeeping. First impression: excellent.

Opened in March 2012, the B2 is part of ‘Hotels with a Bookmark’, a group of boutique hotels which, according to its website: “like a good book… leave a lasting impression".

Perched atop a hill just outside the city centre, the 60-room abode occupies part of the sprawling, cobblestoned former site of Hurlimann’s Brewery (once Switzerland’s largest), along with Google’s European engineering HQ, other offices and shops.

The hotel is also home to the Thermalbad & Spa Zurich, which operates independently but grants hotel guests reduced admission (around $30 for entry to the spectacular rooftop pool, accessed via the top floor of the hotel; plus the huge vaulted underground thermal baths and Roman spa area underneath). I mentally schedule a sumptuous soak as soon as I’ve unpacked.

My light and airy Hurlimann Executive Room is a decent size by European standards (and Zurich room prices).

Hints of history (an artsy photograph of the old brewery above the bed; Hurlimann’s beer in the – free! – minibar) have been thoughtfully retained in a décor I’d call ‘modern cosiness’.

Dark pendant lamps drop from the ceiling above the white, pillowy bed; a stack of books above the bedhead continues the library theme; and the mobile workstation located at bed-height proves invaluable as I rise from a deep, silent sleep (thankyou, double windows and automated blinds) to meet a Sydney deadline over a Nespresso from my in-room machine the next morning.

The ‘open’ bathroom (toilet excepted) is treated as part of the overall room, rather than a separate entity.

It’s a lovely space, suggestive of a sleek Swiss sauna: warm blonde wood; tiny, dark mosaic tiles; botanical vanity products… and a liberal approach to nudity, with a glass shower looking directly onto the bedroom area (there’s a curtain for prudish types).

A few small gripes: there’s nowhere convenient to place shower amenities, no shower cap, and the conditioner will not budge from its bottle.

Another minor glitch occurs when I try ordering room service, as instructed, via the TV one night. It doesn’t work. I call reception and a hard-copy menu arrives within minutes. While mildly annoying, none of these things are deal-breakers.

Nor is the glacial service I encounter on Sunday evening when I settle into the library/dining area for a late supper.

My plate of regional cheeses and cured meats is sublime, with a truffle-stuffed brie and salty slivers of dried ham hitting that ‘long day, late night’ craving like a sophisticated, deconstructed cheeseburger. But the lone waitress seems inexplicably overwhelmed by just four or five tables, steadfastly dodging my pleading gaze for what seems like an eternity before finally delivering the goods.

It’s the only blip on the service radar, which is otherwise relaxed yet efficient. Breakfast is also top-notch and focuses on local produce, with regional cheeses, cured meats and pickled herring; sinfully good quince and black cherry jams; dense breads; hazelnut yoghurt and fresh fruit.

For a perfect post-breakfast paddle, head straight up to the amazing rooftop pool (it’s quietest at 9am, just as it opens).

I quickly decide it’s one of my top five ‘most blissful hotel moments ever’ as I hang my robe at the top of the stairs and submerge myself silently into the warm water of the very cool timber-lined pool tunnel, which leads outside into the Swiss sunshine.

My jetlag ebbs away as I lazily gaze out over the gently bubbling horizon at the stunning panorama of church spires, flower-studded trees and snow-dusted mountains.

Now that’s a lasting impression.

 

The Details

B2 Boutique Hotel + Spa Brandschenkestrasse 152, CH-8002 Zurich, Switzerland; +41 445 676 767 – b2boutiquehotels.com

The IT Verdict

Nikki Wallman, who visited anonymously and paid her own way, says: “It’s the added extras that really make the B2 Boutique Hotel + Spa so special – a winning combination of Swiss spa style, beautiful local produce and modern comforts. If you’re searching for that ‘little bit more’, you’ll enjoy this cool hotel with a warm, welcoming atmosphere and added perks."

NB: Bias-free: All IT reviews are conducted anonymously, and our writers pay their own way – so we experience exactly what you would

Notes

Nikki paid about $350 for a Hurlimann Executive Room, including breakfast. The hotel also offers smaller Boutique Rooms, a Junior Suite and several larger Hurlimann Suites.

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5 things every hotel needs for a more restorative stay

    Kate Bettes Kate Bettes
    Wellbeing means different things to different travellers. Here’s how to pick a hotel that gets it right for you.

    The best wellness holidays aren’t necessarily spent wrapped in a spa robe. Sometimes they’re found around a dinner table in Cambodia, on a hiking trail in New Zealand or after finally beating jet lag on the other side of the world. The hotel you choose is what makes them happen.

    1. Easy access to good food

    meals from Novotel Bangkok Sukhumvit 20
    Taste delicious meals at Novotel Bangkok Sukhumvit 20.

    One of the quickest ways to derail healthy habits on holiday is to spend half of it working out where to eat instead of digging into the culture around you. Thankfully, Novotel has done much of the hard work already, with chefs building menus that lean into the flavours, ingredients and traditions of each destination.

    In Sihanoukville, Cambodia, Korkor soup – often dubbed ‘Cambodian ratatouille’ – sits alongside raw blue crab dressed with lime and chilli, best enjoyed with views across the Gulf of Thailand.

    In the lovingly chaotic city of Bangkok, the presence of food cranks up the sociability. At Novotel Bangkok Sukhumvit 20, you can settle in with mango sticky rice and stranger-turned-friends beside the pool at Sky on 20 rooftop bar, or bring them along to tackle river prawns and stir-fried crab with holy basil at the buzzing Crab Paradise Dinner Buffet.

    Then Novotel Dubai Al Barsha welcomes you with a laidback twist on the level of indulgence the Middle Eastern city is best known for up on Deck Se7en. Looking towards Burj Al Arab, the rooftop lounge has everything from Mediterranean-style dishes like seabass ceviche to Italian prosecco sundowners.

    At the other end of the scale, in the hills that surround the Novotel Bali Ubud Resort, calm comes from nature. At Siralada restaurant, Balinese traditions shape the menu while thunder rumbles over the surrounding jungle – proving the setting is as nourishing as the food itself.

    While at Novotel Nha Trang, chef Kieu Thi My Hanh and her team showcase Vietnam’s knack for balancing freshness, texture and fragrant herbs. Pho remains a favourite, while seafood salad with pomelo and mango brings those flavours together in one bright dish.

    It’s all an approach backed by partnerships with expert food creators such as Alfie Steiner, whose plant-forward recipes prove healthy food should never taste plain.

    2. Better sleep options

    Novotel Bali Ubud Resort room
    Sleep deeply with Novotel.

    There are few travel experiences more disappointing than arriving in a new country, determined to seize the day, only to fall asleep fully clothed by 3pm.

    For Australian travellers, jet lag is often an unavoidable part of the journey. That’s one reason Novotel runs sleep-focused initiatives that help guests adjust quickly without compromising on health. We’re talking partnerships with Sydney-based sleep specialist Olivia Arezzolo, known for her advice on everything from better sleep habits to beating jet lag, alongside features like pillow menus, in-room yoga content and tailored sleep guidance.

    The sooner you’re operating on local time, the sooner you can get back to more pressing matters – like deciding which spa treatment to book.

    3. More ways to move

    woman hiking around queenstown new zealand
    Stay at Novotel Queenstown Lakeside and explore local hiking trails. (Credit: GettyI mages/ naruedom)

    Every place in the world has its own way of getting you moving: whether that’s hiking up ice-bitten mountains before a sauna or gentle stretching by the pool before a facial. From fitness centres to spas, Novotel recognises that wellbeing rarely looks the same.

    At Novotel Queenstown Lakeside, activity is inescapable. Here, hiking trails, ski fields, bungee jumps, and white-water rafting have made the region famous. The hotel’s location on the shores of Lake Wakatipu means less time spent organising yourself and more time out there experiencing them. To top it all off, you can book a private hot tub for the evening before heading back into the wilderness tomorrow.

    Bali, of course, takes a softer approach. At Novotel Bali Ubud Resort or Novotel Bali Nusa Dua, movement is less about conquering a mountain and more about a dance class between the tropical gardens and lagoon pools. Afterwards, the spa takes over, with traditional treatments like a Lulur body scrub: a combination of rice, turmeric, sandalwood, ginger and jasmine that’ll soothe muscles already relaxed by the Balinese heat.

    4. Better connections

    Novotel Sharm El Sheikh
    Kids will love a stay at Novotel Sharm El Sheikh.

    One of the best things about travel is that it gives your family stories you’ll be telling for years. Novotel helps create them with activities that bring everyone together, whether that’s trying something new, learning a local skill, or simply spending more time together.

    Go for a distinctly Thai twist at Novotel Phuket Vintage Park, where many of the family activities draw on local culture. Kids can try everything from beginner Thai boxing and language lessons to umbrella painting and – a pastime beloved by children the world over – pool foam parties. Everyone is welcome to join in, whether that’s getting splashed, covered in paint, or simply watching their children discover a new side of Thailand during the dedicated Family & Kids Day.

    A different adventure awaits at Novotel Sharm El Sheikh. Kids could be perfectly content with discos, drawing classes and new holiday friends, but the Red Sea has other ideas. Sitting on the edge of Naama Bay, days here might involve snorkelling colourful reefs, taking a boat trip to Ras Mohammed National Park or heading into the desert by quad bike or camel for a Bedouin-style dinner beneath the stars.

    5. Location is everything

    Surin Beach, Choeng Thale, Thalang District, Phuket, Thaiföld
    Explore Phuket’s gorgeous beaches. (Credit: Bence Biczo)

    Everyone’s idea of wellness looks a little different. With more than 600 hotels across 65 countries, Novotel gives guests the freedom to choose the destination that suits them best. Whether that’s a beachside escape in Phuket, an alpine expedition in Queenstown or a city break in Bangkok, there’s a good chance a Novotel isn’t far away.

    All that’s left? Choosing your version of wellbeing.

    Discover stays to inspire your everyday at novotel.accor.com.