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The design-forward Austrian region you’ve never heard of

Aren’t the lesser known places always the best?

Bus stops, moor houses, and tiny little chapels make for an architectural ‘I spy’ in Austria’s Vorarlberg – a lesser-known region that celebrate craftsmanship in all forms, writes Celeste Mitchell.

 

The sun is still rousing from its slumber as I walk into Krumbach moor, the forest blanketed in silvery mist. While I’m here in appreciation of nature, in the distance, a steeply-pitched shingled roof steals the scene.

Cutting a modernist figure in this storybook landscape, the Salgenreute Chapel’s clean lines and honey hue hints at its youthfulness – being a new incarnation of a chapel that stood for 200 years. With time, its silver fir cladding will deepen and darken with the effects of the sun, just like the modern farmhouses in this area.

Inside, straight-backed pews match the blond timber walls and floor, facing out to the forest through a dramatic pane of glass, seemingly as much in worship of Mother Nature herself. This symbiosis of nature and design is what the Bregenzerwald region in the state of Vorarlberg in western Austria does best. Well known for their architecture and crafts for decades within Europe, word is only now getting out further afield.

Within the cluster of 22 villages, time-honoured craftsmanship collides with innovative thinking, providing a design playground for visitors to explore.

 

No ordinary bus stop

To the people of Bregenzerwald, inspiration is found in the beauty of nature and everything is done with purpose and pride. So when it came to updating something as mundane as the bus stops in the village of Krumbach, it was another opportunity to think outside the box.

In 2014, seven architects were invited to holiday in Bregenzerwald to find inspiration and design – freely and without a brief – a bus stop each, to be built by local craftspeople. The result jars preconceptions of how built objects interact with the land around them.

Here, Japanese architect, Sou Fujimoto’s white poles reach for the sky with steps leading up to the heavens. Over there, a jagged Jenga-block ensemble dreamt up by Antón García-Abril and Débora Mesa provides shelter while drawing inspiration from the hewn oak planks stacked to dry in timber workshops throughout the villages, their raw scent lingering in the air.

Beyond looking good, an environmental ethos underpins the project, encouraging exploration via bus and foot. Visitors to the region receive a pass which provides free public transport when staying three nights or more.

 

The chapel that cheese built

After riding the cable car up to the peak of Alpe Niedere from Andelsbuch, I stumble upon another unexpected architectural delight, teetering on the edge of the mountain with the patchwork of villages spread out beyond its spruce cladding.

The tiny chapel belongs to the owners of the nearby mountain inn – Alpine cheesemakers – who held a design competition before awarding the project to local architects Andreas Cukrowicz and Anton Nachbaur-Sturm.

Though the duo had also designed the likes of the Vorarlberg Museum in nearby Bregenz – its striking white concrete façade dotted with ‘flowers’, which are actually the bottoms of PET bottles – Cukrowicz and Nachbaur-Sturm were more than happy with their payment. Three wheels of the family’s prized cheese, to be exact.

 

The maker’s space

With only 30,000 residents – and as many cows – everything in the Bregenzerwald is done on a small scale.

“We can’t offer the quantity, we can only offer the quality," guide Helda Radler tells me as we sip coffee around the communal table inside Werkraum Bregenzerwald in Andelsbuch. The conversations floating around us contemplate and appreciate the 90 local craftspeople who created a foundation to build this striking museum, school and meeting place.

Such quality is achieved through upholding traditional building methods – once forgotten, now trendy again – such as felling timber based on the moon cycle, and only in the winter.

“In the past you would be embarrassed to ask about where the wood came from and if it was cut to the moon cycle but now people want to know where they come from," Radler says.

It’s this quest for quality, and what Werkraum Bregenzerwald represents of the local design industry as a whole, that caught the eye of UNESCO. In December 2016, the maker’s space was added to its register of Best Safeguarding Practices for the Preservation of the Intangible Cultural Heritage.

And whether its craftspeople are paid in cheese or cold hard cash, it seems they couldn’t be happier working with what nature has provided in this contemporary corner of Austria.

 

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Details: Bregenzerwald, Austria

Getting there: SWISS International Airlines flies to Zurich via Singapore or Hong Kong with partners Singapore Airlines and Qantas. The Bregenzerwald region is a 1.5-hour drive from Zurich Airport. swissair.com

Staying there: Stay at the Romantik Hotel das Schiff in Hittisau to appreciate the marriage of 1840s farmhouse and modernist extension, with the renovations made by local craftspeople and overseen by the owners, the fifth-generation Metzler family.

Playing there: The 12 ‘Umgang Bregenzerwald’ self-guided village walks include information and maps for your own architectural and cultural ‘I spy’ throughout Bregenzerwald. Independent guide, Helga Rädler, is also available for private customised architecture tours.

 

More information: Guided walks through Krumbach Moor are available every Thursday between June and September or private tours can be arranged.

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Celeste Mitchell
With visions of hosting Getaway, Celeste Mitchell graduated with a Bachelor of Journalism and entered the hard-hitting world of boy bands, puberty, and fashion, writing for magazines like Girlfriend, Total Girl, CLEO and TV Hits in the early noughties (there was a lot of Twilight references). Since switching gears to full-time freelancer in 2013, focused exclusively on travel, she’s criss-crossed the globe, opened a co-working space, lived in Mexico, and co-founded slow and sustainable site, Life Unhurried. The Sunshine Coast-based author (Life Unhurried & Ultimate Beaches Australia, Hardie Grant) and mum of two regularly pinches herself that she gets to explore new places and ask all the nosy questions she wants in the name of work.
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5 things every hotel needs for a more restorative stay

    Kate Bettes Kate Bettes
    Wellbeing means different things to different travellers. Here’s how to pick a hotel that gets it right for you.

    The best wellness holidays aren’t necessarily spent wrapped in a spa robe. Sometimes they’re found around a dinner table in Cambodia, on a hiking trail in New Zealand or after finally beating jet lag on the other side of the world. The hotel you choose is what makes them happen.

    1. Easy access to good food

    meals from Novotel Bangkok Sukhumvit 20
    Taste delicious meals at Novotel Bangkok Sukhumvit 20.

    One of the quickest ways to derail healthy habits on holiday is to spend half of it working out where to eat instead of digging into the culture around you. Thankfully, Novotel has done much of the hard work already, with chefs building menus that lean into the flavours, ingredients and traditions of each destination.

    In Sihanoukville, Cambodia, Korkor soup – often dubbed ‘Cambodian ratatouille’ – sits alongside raw blue crab dressed with lime and chilli, best enjoyed with views across the Gulf of Thailand.

    In the lovingly chaotic city of Bangkok, the presence of food cranks up the sociability. At Novotel Bangkok Sukhumvit 20, you can settle in with mango sticky rice and stranger-turned-friends beside the pool at Sky on 20 rooftop bar, or bring them along to tackle river prawns and stir-fried crab with holy basil at the buzzing Crab Paradise Dinner Buffet.

    Then Novotel Dubai Al Barsha welcomes you with a laidback twist on the level of indulgence the Middle Eastern city is best known for up on Deck Se7en. Looking towards Burj Al Arab, the rooftop lounge has everything from Mediterranean-style dishes like seabass ceviche to Italian prosecco sundowners.

    At the other end of the scale, in the hills that surround the Novotel Bali Ubud Resort, calm comes from nature. At Siralada restaurant, Balinese traditions shape the menu while thunder rumbles over the surrounding jungle – proving the setting is as nourishing as the food itself.

    While at Novotel Nha Trang, chef Kieu Thi My Hanh and her team showcase Vietnam’s knack for balancing freshness, texture and fragrant herbs. Pho remains a favourite, while seafood salad with pomelo and mango brings those flavours together in one bright dish.

    It’s all an approach backed by partnerships with expert food creators such as Alfie Steiner, whose plant-forward recipes prove healthy food should never taste plain.

    2. Better sleep options

    Novotel Bali Ubud Resort room
    Sleep deeply with Novotel.

    There are few travel experiences more disappointing than arriving in a new country, determined to seize the day, only to fall asleep fully clothed by 3pm.

    For Australian travellers, jet lag is often an unavoidable part of the journey. That’s one reason Novotel runs sleep-focused initiatives that help guests adjust quickly without compromising on health. We’re talking partnerships with Sydney-based sleep specialist Olivia Arezzolo, known for her advice on everything from better sleep habits to beating jet lag, alongside features like pillow menus, in-room yoga content and tailored sleep guidance.

    The sooner you’re operating on local time, the sooner you can get back to more pressing matters – like deciding which spa treatment to book.

    3. More ways to move

    woman hiking around queenstown new zealand
    Stay at Novotel Queenstown Lakeside and explore local hiking trails. (Credit: GettyI mages/ naruedom)

    Every place in the world has its own way of getting you moving: whether that’s hiking up ice-bitten mountains before a sauna or gentle stretching by the pool before a facial. From fitness centres to spas, Novotel recognises that wellbeing rarely looks the same.

    At Novotel Queenstown Lakeside, activity is inescapable. Here, hiking trails, ski fields, bungee jumps, and white-water rafting have made the region famous. The hotel’s location on the shores of Lake Wakatipu means less time spent organising yourself and more time out there experiencing them. To top it all off, you can book a private hot tub for the evening before heading back into the wilderness tomorrow.

    Bali, of course, takes a softer approach. At Novotel Bali Ubud Resort or Novotel Bali Nusa Dua, movement is less about conquering a mountain and more about a dance class between the tropical gardens and lagoon pools. Afterwards, the spa takes over, with traditional treatments like a Lulur body scrub: a combination of rice, turmeric, sandalwood, ginger and jasmine that’ll soothe muscles already relaxed by the Balinese heat.

    4. Better connections

    Novotel Sharm El Sheikh
    Kids will love a stay at Novotel Sharm El Sheikh.

    One of the best things about travel is that it gives your family stories you’ll be telling for years. Novotel helps create them with activities that bring everyone together, whether that’s trying something new, learning a local skill, or simply spending more time together.

    Go for a distinctly Thai twist at Novotel Phuket Vintage Park, where many of the family activities draw on local culture. Kids can try everything from beginner Thai boxing and language lessons to umbrella painting and – a pastime beloved by children the world over – pool foam parties. Everyone is welcome to join in, whether that’s getting splashed, covered in paint, or simply watching their children discover a new side of Thailand during the dedicated Family & Kids Day.

    A different adventure awaits at Novotel Sharm El Sheikh. Kids could be perfectly content with discos, drawing classes and new holiday friends, but the Red Sea has other ideas. Sitting on the edge of Naama Bay, days here might involve snorkelling colourful reefs, taking a boat trip to Ras Mohammed National Park or heading into the desert by quad bike or camel for a Bedouin-style dinner beneath the stars.

    5. Location is everything

    Surin Beach, Choeng Thale, Thalang District, Phuket, Thaiföld
    Explore Phuket’s gorgeous beaches. (Credit: Bence Biczo)

    Everyone’s idea of wellness looks a little different. With more than 600 hotels across 65 countries, Novotel gives guests the freedom to choose the destination that suits them best. Whether that’s a beachside escape in Phuket, an alpine expedition in Queenstown or a city break in Bangkok, there’s a good chance a Novotel isn’t far away.

    All that’s left? Choosing your version of wellbeing.

    Discover stays to inspire your everyday at novotel.accor.com.