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Why Austin is beloved by foodies and music fans

A must for food and music lovers alike, Austin is an intriguing blend of forward-thinking attitudes and Texan tradition. By Steve Madgwick.

Repeat after me, Austin is not in California.

On the face of it, not the shiniest gold nugget of travel wisdom you’ll hear this year, given that the two are geographically over a couple of thousand kilometres apart. But bear with me…

Texas’s paradoxical capital city shares landscape and a hot, hot climate with all of the Lone Star’s megatropolises, but in every single other way she is the weird, cool, progressive and estranged little sister of Houston and Dallas.

Wild-child little sis’s philosophy bleeds unfettered West Coast joie de vivre, informed by a painfully hip pastiche of progressive ideals and movements from the globe’s most enlightened enclaves.

She has never wanted to live on the west or east coasts, mind you. Austin embraces her Texasness but refuses to be defined by its sometimes narrow perspectives on the world outside the good old US of A.

To be an Austinite is to celebrate music, food and the outdoor lifestyle; then mash these all together and see what comes out at the other end.

Kinetic Energy

It’s almost 38 degrees Celsius in the shade and only a hint past 9am on a weekday morning. A busker strums odes to Creedence Clearwater Revival purposefully on an acoustic guitar as weathered as he is.

I watch from behind the glass, in the air-conned sanctuary of South Congress Cafe, fighting a difficult decision: the migas (a breakfast of eggs, corn tortillas, jalapeños, three cheese blend, refried black beans and a smoked Gouda potato pancake) or the carrot cake French toast. Or, indeed both?

Except for his Brad-Pitt-in-Thelma & Louise white cowboy hat and mirrored aviators the busker’s not fussed about finding shade. Even though the business day has well and truly begun, he plays for a growing queue outside this popular cafe.

The collegiate and older-looking crowd squawks and chatters enthusiastically, in a furnace of a day that would force a European city into a siesta.

Still there five hours later in the maddening heat, the cowboy feeds from the city’s energy, like many pilgrims to Austin’s frankly mighty music scene that for many maketh the city.

But for an optimistic generation flooding to this city, music is only one in a medley of elements that makes Austin the south’s coolest capital (which is a lot easier to get to for Australians since Air New Zealand began Sydney-Auckland-Houston direct flights in late 2015).

Deep South Hipster Parade

An intensely noticeable thing about Austin is what you don’t notice; it’s not exactly a no-franchise city so much as one that embraces smaller scale, local enterprises to the nth degree. Personality-rich precincts have sprouted in unlikely inner-city enclaves, run by the people for the people.

Close to downtown, East Side is a hipster crèche: channelling the Shoreditch and Williamsburg vibe with a trendy Texan twist.

Old shops, boarded up for years, are now modish bars and galleries, such as the East Side Showroom, which purveys Creole Italian food and crafty cocktails, and the Whitehorse Saloon, which plays Texas Blues and serves whisky on tap.

Shopping Austin-style is the antithesis of the US mega-mall mentality, if you know where to look. South Congress is the place to congress for proudly Texan merchandise in vibrantly hued boutiques.

Limbo Jewellery is good for off-the-wall Americana, kitschy gifts, quirky but pricey Western-wear, and bespoke jewellery.

Allens Boots is a footwear fetish fantasy incarnate, with country miles of shelves (five high) stacked with thousands of pairs; from classic cowgirl to downright disco.

Head to Goorin Bros for dashing headwear, from vintage, boaters and fedoras (but no cowboy hats).

To complete your SXSW get-up, browse Lucy in Disguise with Diamonds, a costume shop where Bob Dylan used to accessorise. The odd semi-celebrity still drops by semi-regularly too: Ginger Spice a few days before me apparently.

Cap off a couple of laps of South Con with a Mexican vanilla or amaretto cheesecake ice-cream at Amy’s Ice Cream, an entrée for an afternoon of socialising Austin-style.

Live Music Capital of the World

You’ll hear ‘Live Music Capital of the World’ bandied around in Austin for a couple of reasons. First, because the city has trademarked this as an official motto. Second, depending on your musical proclivities, it could be true.

Austin hosts a couple of seriously respected festivals, South by Southwest (SXSW), which incorporates film and media, and Austin City Limits, which vacuums in musicians from many styles and brings in around 450,000 punters too.

The regular live music scene follows you around any path you take in the city; so omnipresent it feels like someone is pulling a musical Truman Show on you, with the bands packing up and sprinting to the next venue before you get there.

There are around 250 live music venues shoehorned into the city – apparently only Las Vegas has more music venues per capita in North America.

You’ll stumble across nightly tunes in luxury hotels, such as the historic and supposedly haunted The Driskill, convenience stores, and an ensemble of cafes, such as Jo’s Coffee on South Congress.

The airport even squeezes in six stages and sometimes 20 shows a week. This musical concentration manifests in countless ways.

For vinyl devotees, for example, heroically hip Waterloo Records stocks LPs that you never thought you could find and, of course, it also has a bandstand.

The live-music caveat here is that you must do your research and pick the right venue for your genre of choice.

Sixth Street is a sound place to start for more established music hubs, such as the Continental Club, which has been grinding out blues and roots since 1957. For a jazz fix, simply head upstairs.

Alt-country – country rebooted for the 21st century – and bluesy rock is everywhere (in step with the city’s unofficial patron saint Stevie Ray Vaughan), but Austin throws out genuine genre diversity too.

Case in point: Big Band Night every Wednesday at the Elephant Room on Congress (arrive early).

Is it a house or is it a bar?

Nothing is more uniquely Austin than its Bungalow Bars: charming 1930s inner-city houses that have been converted into barely signed laid-back undercover saloons.

The concept was sparked by ‘vivacious nightclub entrepreneur’ Bridget Dunlap, herself a classic Austin success story.

Concentrated in downtown Rainey Street village, these bars feature intimate spaces and open beer garden-style backyards.

Swill craft beer on the porch or perhaps partake in ping pong on the lawn.

Many of the bungalows are dog-friendly and serve food, so they’ve become local institutions in a short time, and natural hot-spots for the SXSW contingent.

Each bungalow wears its own style, so wander along leafy Rainey Street to choose which one best fits you.

The clue is often in the name: Craft Pride (craft beer central) and G’Raj Mahal Cafe (which serves Indian food) are sound reference spots for bungalow virgins.

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Keep On Trucking

Perhaps no trend in this trend-nursery is more embraced than food trucks; there are around 600 in the city (around 30 of which are top-notch), outnumbering Austin’s bricks-and-mortar restaurants.

Food truck hack for beginners: while some set up in different spots every day, others permanently coalesce in designated food trailer parks, such as the fab Barton Springs.

Try Veracruz for fish tacos; Micklethwaite for ‘craft meat’ barbecue; Hey!… You Gonna Eat or What? is known for ‘inventive sandwiches’ and the insulting slogans emblazoned on the truck; Chi’lantro and East Side King for Asian fusion. Of course, there are plenty of Tex-Mex options too for breakfast tacos and the like.

For the best barbecue joints in town (rolling or stationary), just follow the sweet smoky aromas that tend to make other aroma-dvertisements (à la KFC) seem primitively grotesque by comparison.

If you trust the on-the-pulse locals, Austin’s hottest restaurant (either truck or bricks-and-mortar) is Franklin Barbecue. This is barbecue in the finest Southern ‘pit master’ style, a seminal part of the brisket renaissance.

It occupies a somewhat rustic (read underwhelming) building, totally recognisable by the line of people glued outside in the morning.

Don’t be afraid of lining up in Austin – it is an essential part of the outdoorsy culture and integral to the social scene. In food, as in life, there’s always tomorrow in Austin – you’ll just have to line up that teensy bit earlier.

Don’t leave it too long, though, things evolve at a frightening pace in the supernova of the Lone Star state.

The details

Air New Zealand has five return flights a week from Sydney to Houston via Auckland. 

 

More… 5 things you can only do in Austin

 

 

 

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12 grand journeys throughout North America

    Discover North America’s epic adventures — from Route 66 and Alaska cruises to Hawai‘i road trips, NYC culture, Mexico trails and more.

    1. Route 66, the Main Street of America

    Travelling with: Ricky French

    Sunset on Route 66 in the California Mojave Desert.
    Hit the open road and trace America’s legendary highway. (Image: Getty/Der_Thomasa)

    Dubbed the Main Street of America, Route 66 radiates serious main character energy, cemented into popular culture through everything from John Steinbeck’s novel The Grapes of Wrath to the Disney Pixar film Cars. Spanning nearly 4000 kilometres from Chicago to Los Angeles, the historic highway celebrates its centenary next year, a timely invitation to take the mother of all road trips along the Mother Road. Allow two to three weeks to tackle the full length, or bite off a smaller chunk at either end, cruising the dramatic deserts of California or the more pastoral landscapes of Illinois, lined with neon-lit diners, retro gas stations and quirky roadside attractions.

    2. Mexico’s Día de los Muertos

    Travelling with: Carla Grossetti

    emblematic catrina of mexico with flowers and necklace with sempasuchil flowers
    Celebrate life and honour loved ones in vibrant style. (Image: Getty/Fabian Pacheco)

    You might know Oaxaca as the birthplace of mole and mezcal. But the state in southern Mexico is also where the Día de los Muertos (Day of the Dead) began. Time your visit to coincide with the colourful holiday, on 1–2 November, which honours and celebrates loved ones who have passed away. Oaxaca is also Mexico’s Michelin-starred culinary capital, with 18 restaurants and a humble taco stand listed in the 2025 guide.

    3. Museum-hop in New York City

    Travelling with: Carla Grossetti

    The Guggenheim Museum’s iconic spiralling exterior, a highlight of North America Epic Adventures.
    Step inside and marvel at bold, world-class art. (Image: Damiano Fiore)

    Your map app will look like it’s been scattered with confetti after you’ve dropped pins on all the museums you want to visit in New York City. Must-sees are the Solomon R. Guggenheim Museum, the Metropolitan Museum of Art aka the Met, and the Museum of Modern Art. The American Museum of Natural History is also a draw. It’s also worth venturing into the boroughs to browse institutions such as the Brooklyn Museum, which has a huge permanent collection categorised by culture.

    4. The USA’s music scene

    Travelling with: Elizabeth Whitehead

    The Seattle skyline at night, aglow with city lights on North America Epic Adventures.
    Soak up skyline views and dive into the city’s coffee culture. (Image: Abigail Boone)

    If you’re a muso, chances are you’ve wanted to make a pilgrimage to the United States, the epicentre of so many beloved genres. Whether you’re head-banging your way around the Grunge Circuit in Seattle, chasing the twang of the pedal steel through Tennessee or bouncing between blues bars in the Mississippi Delta, the USA’s rich music culture has something that’ll strike a chord.

    5. Road-tripping Hawai‘i

    Travelling with: Carla Grossetti

    A woman surfing in Hawaii, gliding across turquoise waves on North America Epic Adventures.
    Catch the waves and ride Hawaii’s iconic swells. (Image: Ben Ono)

    Hawai‘i is one of the most diverse US states to road trip around. Of the six major islands to visit, the Island of Hawai‘i packs in everything from the snowy summits of Mauna Kea and Mauna Loa to black-sand beaches and lava fields frozen in the act of flowing forward. Change down a few gears on the island of O‘ahu, too, where you can find your own patch of sand on Waimanalo Beach. Visit poi and pineapple plantations. And hang ten on beginner-friendly waves on the North Shore.

    6. Cruising Alaska

    Travelling with: Carla Grossetti

    Explora Journeys ship cruising in Alaska.
    Sail past glaciers and spot whales in pristine waters.

    Seeing Alaska from the sea allows you to cover a lot of distance quickly. This immersive frontier now beckons more than ever before with Explora Journeys adding the American state to its global destination portfolio. Best of all are the pre-and post-journey immersions that connect the luxury of a cruise onboard Explora III with the rugged grandeur of the Alaskan interior. UnCruise Adventures also weaves in access to remote national parks, legendary wildlife corridors and authentic cultural experiences on its Alaskan itineraries.

    7. The Wixárika Route in Mexico

    Travelling with: Elizabeth Whitehead

    People journeying through the Wixarika Route.
    Journey deep into sacred Huichol traditions and art.

    For generations, the Indigenous Wixárika People of Mexico have walked a sacred path known as Tatehuarí Huajuyé, or ‘The Path of Our Grandfather Fire’. The annual pilgrimage route spans 500 kilometres, taking in significant sites in Wixárika spirituality and cosmology. The route passes through the deserts, mountains and forests of northern Mexico before reaching Wirikuta, believed to be the place the sun first emerged. The route is a living cultural landscape of Indigenous culture pre-Columbian influence and, in July this year, was formally inscribed into UNESCO’s World Heritage List.

    8. Drive the Iceberg Coast in Canada

    Travelling with: Carla Grossetti

    Iceberg off the east coast of Canada
    Chase icebergs along Expedition 51 on Canada’s east coast. (Image: Canadian Tourism Commission/ Chris Hendrickson)

    Download the icebergfinder.com map to better plan your road trip along Canada’s Iceberg Coast. The new highway, which has been nearly 25 years and CAD$1.1 billion in the making, threads through the country’s pleated coastlines around Quebec, Newfoundland, Labrador, Nova Scotia and New Brunswick before looping in the French islands of St Pierre and Miquelon. As well as chasing icebergs along Expedition 51, travellers will have the opportunity to engage with cultures that have thrived in the pristine provinces for thousands of years.

    9. A foodie tour of Nova Scotia

    Travelling with: Katie Carlin

    Lunenberg Nova Scotia
    Try lobster rolls in Lunenburg on the east coast of Canada in Nova Scotia. (Image: Natalia Kvitovska/ Unsplash)

    World-famous for its lobster, Nova Scotia is a Canadian province best savoured through its culinary clout shaped by sea and terroir. Bite into lobster rolls at historic Lunenburg’s Salt Shaker Deli & Inn and sip maple rum at Ironworks Distillery. Winery-hop around Wolfville’s rising vineyards (don’t miss Lightfoot & Wolfville). Take a maple syrup tour at Sugar Moon Farm near Earltown. And pull up a seat at waterfront Bar Sofia in Halifax, where Nova Scotia oysters aguachile arrive bright with cucumber, lime and pickled onion.

    10. Soak up the sun in the Caribbean

    Travelling with: Carla Grossetti

    Overwater bungalows off a beach in the Caribbean
    Experience the white-sand beaches and cerulean seas of the Caribbean on board a cruise.

    The Caribbean is on the radar for seasoned cruisers. And it’s easy to see why, with white-sand beaches, cerulean seas and swaying palms so picture-perfect they look AI-generated. Cruise with Windstar, Royal Caribbean, and Celebrity on its inaugural Xcel season to the Caribbean to enjoy action-packed excursions such as snorkelling coral reefs and shopping for local trinkets. And those sea days? Spectacular.

    11. Red Chair Hikes of Canada

    Travelling with: Kassia Byrnes

    Red Adirondack chairs overlooking Lake Minnewanka in Canada
    Take a seat at Lake Minnewanka, one of more than 400 red Adirondack chairs scattered across Canada’s hiking routes. (Image: Getty Images/ Autumn Sky Photography)

    No one appreciates the great outdoors more than Canadians, emerging from snow-covered winters to tread glacial rivers and snowshoe through forests, or to hike mighty mountains and wildflower-strewn valleys come spring. Along popular hikes around the country, more than 400 red Adirondack chairs have been placed in peaceful, breathtaking locations. What started as a social media contest now sees hikers soaking in classic Canadian lake and mountain vistas, overlooking historic sites or gazing down on the mountainous path they just travelled.

    12. Ride the Rocky Mountaineer from Denver to Moab, USA

    Travelling with: Carla Grossetti

    Sweeping views from the Rocky Mountaineer.
    The Rocky Mountaineer will continue as the Canyon Spirit in 2026, seen here carving through Ruby Canyon.

    Sighting wild animals is one of many incredible thrills along the two-day luxury Rockies to the Red Rocks route onboard the Rocky Mountaineer across America’s Southwest between mid-April and mid-October. In addition to the lone bear, we spot bighorn sheep, elk, beavers, pronghorn antelope, bald eagles and ospreys. Riding the rails onboard the luxury train, which was founded in Canada in 1990 and has been awarded the prestigious World’s Leading Travel Experience by Train several times, has never been about just getting from A to B. Ride the train from Denver to Moab and you will see the scenery change from snow-capped peaks to meadows, red-rock canyons and soaring cliffs that resemble ornate Gaudí-esque cathedrals. But it’s not until you get off the train that you can produce the ultimate Venn diagram, with nature and adventure in the intersecting spheres.