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Aspen – 13 secrets the brochures won’t tell you

The clichés about Colorado’s shiniest ski town, Aspen, roll as fast and true as a mid-season snowball…

Yet the town is not all just about Gucci, private jets and being seen with celebs (actually more difficult than you think). It has a quirky edge that money can’t buy too. Here are a few strange but true Aspen facts that break the mould, finds Steve Madgwick.

 

1. Aspen’s mountains shrines

Among Aspen town’s four mountains resorts, hidden within it trees runs, are 74 makeshift shrines, created and looked after by locals (at last count Aspen Mountain 38; Snowmass 18; Aspen Highlands 12; Buttermilk 6). Musicians dominate, from John Denver to Liberace, with plenty of other pop culture icons, such as Marilyn Monroe, getting attention too. Strangely, there’s even a shrine to golf – who knew it was dead? For more information on this peculiar alpine tradition, see Sanctuaries in the Snow

2. Rent a pet

Brooding over Spot, left in that kennel back in Australia, while you ski your two weeks’ holiday away? Help is at hand. Aspen Animal Shelter offers a ‘rent a pet’ program to soothe your pining soul. Everyone wins: you get your fill and the shelter pooch gets a walk. Aspen even offers free leashes at trail heads, if you feel like a companion for a long walk.

3. Uphilling is the new downhilling

The super-fit humans who call Aspen home apparently don’t class down-hill skiing as good enough aerobic exercise these days, so they’ve taken to skiing uphill as well. If you catch first lifts in the morning, you’ll see solo and tribes of ‘uphillers’, purportedly the fastest growing alpine sport in Colorado. They have special skins which make their skis grippy enough to trek up the mountain. They do still ski down the mountain – probably just for a rest though.

4. Jennifer Aniston. Sorry, who?

You can buy your way into plenty of ‘exclusive’ clubs in Aspen, but your name, no matter how renowned or reviled, won’t necessarily get you inside. Case in point: Jennifer Aniston, who was reportedly refused entry to private members-only Caribou Club because she wasn’t a member. Apparently the doorman didn’t recognise her.

5. Trump fight over lunch

Yes, ‘The Donald’s’ sphere even extends to alpine Colorado. His two former leading ladies, Marla and Ivana, got into an intense squabble (that reportedly turned physical) in Bonnie’s Restaurant (Aspen Mountain) back in the ’90s.

6. Putting the boots into the Highland Bowl

One of the most difficult ski runs around any of the four resorts is the Highland Bowl (requiring a ski cat ride and a 45-minute walk above Aspen Highlands). It’s double-black diamond steep, which usually means that there’s a fair to strong avalanche risk. However, the ski patrol has instituted a ‘boot packing program’. They employ people to stomp down the snow (literally walking back and forth) at the beginning of the season. The resulting firm snowpack is said to lessen the avalanche risk.

7. Thousand-buck wine with a hip-hop soundtrack

The wine cellar at The Little Nell, one of Aspen’s most refined accommodation options, is the total and utter opposite of its five-star persona. Based in a carpark storeroom, the cellar is covered in graffiti scrawled by patrons, plays hip-hop (loudly), and features red-light-district style lighting. In keeping with the ‘Aspen way’, minimum spend is $1000 and there are single bottles inside that could literally bankrupt mere mortals in one fell swoop.

8. Rugby, anyone?

Strangely, for a country that doesn’t embrace the sport, there is a rugby pitch in the middle of town. The field does actually see action, from the Gentlemen of Aspen Rugby Football Club and their nemeses.

9. Justice for sale?

Not unusually, Aspen’s Pitkin County Courthouse features a statue of Lady Justice holding up the Scales of Justice. What is unusual, however, is that she is not wearing a blindfold. In Aspen, money talks, so they say, the inference being that justice is not blind and, perhaps, therefore for sale.

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10. Mammoth find

Rather recently, Aspen accidentally discovered its prehistoric past, by complete serendipity. A building crew in 2010 dug up a juvenile female mammoth’s bones at a reservoir just outside of Snowmass. Find it and they will come: after the initial discovery, more than 30,000 individual bones have been located originally belonging to everything from sloths to camels.

Yes, it has been legal to buy marijuana in Colorado (and therefore Aspen) since 2014. The pick of the places to ‘score’ in Aspen is the ‘high-end’ Silverpeak Apothecary. There are a few legal ‘pot’ holes dictating where you can smoke your stash, however. You can’t do it in the shop or indeed public for example (even though you can clearly smell it in the street).

12. Kennedy’s accident

One of JFK’s nephews, Michael LeMoyne Kennedy, was killed in a skiing accident on Aspen Mountains’ Copper Bowl, back in 1997. He was reportedly throwing a football around when he hit a tree at speed. There is no shrine for him on the mountain.

13. Thrifty Aspen

Of course you can find just about any high-end label of note somewhere in Aspen town, but you may also find some of their merchandise at a bargain basement price too, in one of the town’s charity consignment (thrift) stores. You may even uncover that pre-loved Gucci clutch at the Thrift Shop of Aspen, which is across the road from the real Gucci store.

 

MORE… Everyone does winter… What about Aspen in summer?

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12 grand journeys throughout North America

    Discover North America’s epic adventures — from Route 66 and Alaska cruises to Hawai‘i road trips, NYC culture, Mexico trails and more.

    1. Route 66, the Main Street of America

    Travelling with: Ricky French

    Sunset on Route 66 in the California Mojave Desert.
    Hit the open road and trace America’s legendary highway. (Image: Getty/Der_Thomasa)

    Dubbed the Main Street of America, Route 66 radiates serious main character energy, cemented into popular culture through everything from John Steinbeck’s novel The Grapes of Wrath to the Disney Pixar film Cars. Spanning nearly 4000 kilometres from Chicago to Los Angeles, the historic highway celebrates its centenary next year, a timely invitation to take the mother of all road trips along the Mother Road. Allow two to three weeks to tackle the full length, or bite off a smaller chunk at either end, cruising the dramatic deserts of California or the more pastoral landscapes of Illinois, lined with neon-lit diners, retro gas stations and quirky roadside attractions.

    2. Mexico’s Día de los Muertos

    Travelling with: Carla Grossetti

    emblematic catrina of mexico with flowers and necklace with sempasuchil flowers
    Celebrate life and honour loved ones in vibrant style. (Image: Getty/Fabian Pacheco)

    You might know Oaxaca as the birthplace of mole and mezcal. But the state in southern Mexico is also where the Día de los Muertos (Day of the Dead) began. Time your visit to coincide with the colourful holiday, on 1–2 November, which honours and celebrates loved ones who have passed away. Oaxaca is also Mexico’s Michelin-starred culinary capital, with 18 restaurants and a humble taco stand listed in the 2025 guide.

    3. Museum-hop in New York City

    Travelling with: Carla Grossetti

    The Guggenheim Museum’s iconic spiralling exterior, a highlight of North America Epic Adventures.
    Step inside and marvel at bold, world-class art. (Image: Damiano Fiore)

    Your map app will look like it’s been scattered with confetti after you’ve dropped pins on all the museums you want to visit in New York City. Must-sees are the Solomon R. Guggenheim Museum, the Metropolitan Museum of Art aka the Met, and the Museum of Modern Art. The American Museum of Natural History is also a draw. It’s also worth venturing into the boroughs to browse institutions such as the Brooklyn Museum, which has a huge permanent collection categorised by culture.

    4. The USA’s music scene

    Travelling with: Elizabeth Whitehead

    The Seattle skyline at night, aglow with city lights on North America Epic Adventures.
    Soak up skyline views and dive into the city’s coffee culture. (Image: Abigail Boone)

    If you’re a muso, chances are you’ve wanted to make a pilgrimage to the United States, the epicentre of so many beloved genres. Whether you’re head-banging your way around the Grunge Circuit in Seattle, chasing the twang of the pedal steel through Tennessee or bouncing between blues bars in the Mississippi Delta, the USA’s rich music culture has something that’ll strike a chord.

    5. Road-tripping Hawai‘i

    Travelling with: Carla Grossetti

    A woman surfing in Hawaii, gliding across turquoise waves on North America Epic Adventures.
    Catch the waves and ride Hawaii’s iconic swells. (Image: Ben Ono)

    Hawai‘i is one of the most diverse US states to road trip around. Of the six major islands to visit, the Island of Hawai‘i packs in everything from the snowy summits of Mauna Kea and Mauna Loa to black-sand beaches and lava fields frozen in the act of flowing forward. Change down a few gears on the island of O‘ahu, too, where you can find your own patch of sand on Waimanalo Beach. Visit poi and pineapple plantations. And hang ten on beginner-friendly waves on the North Shore.

    6. Cruising Alaska

    Travelling with: Carla Grossetti

    Explora Journeys ship cruising in Alaska.
    Sail past glaciers and spot whales in pristine waters.

    Seeing Alaska from the sea allows you to cover a lot of distance quickly. This immersive frontier now beckons more than ever before with Explora Journeys adding the American state to its global destination portfolio. Best of all are the pre-and post-journey immersions that connect the luxury of a cruise onboard Explora III with the rugged grandeur of the Alaskan interior. UnCruise Adventures also weaves in access to remote national parks, legendary wildlife corridors and authentic cultural experiences on its Alaskan itineraries.

    7. The Wixárika Route in Mexico

    Travelling with: Elizabeth Whitehead

    People journeying through the Wixarika Route.
    Journey deep into sacred Huichol traditions and art.

    For generations, the Indigenous Wixárika People of Mexico have walked a sacred path known as Tatehuarí Huajuyé, or ‘The Path of Our Grandfather Fire’. The annual pilgrimage route spans 500 kilometres, taking in significant sites in Wixárika spirituality and cosmology. The route passes through the deserts, mountains and forests of northern Mexico before reaching Wirikuta, believed to be the place the sun first emerged. The route is a living cultural landscape of Indigenous culture pre-Columbian influence and, in July this year, was formally inscribed into UNESCO’s World Heritage List.

    8. Drive the Iceberg Coast in Canada

    Travelling with: Carla Grossetti

    Iceberg off the east coast of Canada
    Chase icebergs along Expedition 51 on Canada’s east coast. (Image: Canadian Tourism Commission/ Chris Hendrickson)

    Download the icebergfinder.com map to better plan your road trip along Canada’s Iceberg Coast. The new highway, which has been nearly 25 years and CAD$1.1 billion in the making, threads through the country’s pleated coastlines around Quebec, Newfoundland, Labrador, Nova Scotia and New Brunswick before looping in the French islands of St Pierre and Miquelon. As well as chasing icebergs along Expedition 51, travellers will have the opportunity to engage with cultures that have thrived in the pristine provinces for thousands of years.

    9. A foodie tour of Nova Scotia

    Travelling with: Katie Carlin

    Lunenberg Nova Scotia
    Try lobster rolls in Lunenburg on the east coast of Canada in Nova Scotia. (Image: Natalia Kvitovska/ Unsplash)

    World-famous for its lobster, Nova Scotia is a Canadian province best savoured through its culinary clout shaped by sea and terroir. Bite into lobster rolls at historic Lunenburg’s Salt Shaker Deli & Inn and sip maple rum at Ironworks Distillery. Winery-hop around Wolfville’s rising vineyards (don’t miss Lightfoot & Wolfville). Take a maple syrup tour at Sugar Moon Farm near Earltown. And pull up a seat at waterfront Bar Sofia in Halifax, where Nova Scotia oysters aguachile arrive bright with cucumber, lime and pickled onion.

    10. Soak up the sun in the Caribbean

    Travelling with: Carla Grossetti

    Overwater bungalows off a beach in the Caribbean
    Experience the white-sand beaches and cerulean seas of the Caribbean on board a cruise.

    The Caribbean is on the radar for seasoned cruisers. And it’s easy to see why, with white-sand beaches, cerulean seas and swaying palms so picture-perfect they look AI-generated. Cruise with Windstar, Royal Caribbean, and Celebrity on its inaugural Xcel season to the Caribbean to enjoy action-packed excursions such as snorkelling coral reefs and shopping for local trinkets. And those sea days? Spectacular.

    11. Red Chair Hikes of Canada

    Travelling with: Kassia Byrnes

    Red Adirondack chairs overlooking Lake Minnewanka in Canada
    Take a seat at Lake Minnewanka, one of more than 400 red Adirondack chairs scattered across Canada’s hiking routes. (Image: Getty Images/ Autumn Sky Photography)

    No one appreciates the great outdoors more than Canadians, emerging from snow-covered winters to tread glacial rivers and snowshoe through forests, or to hike mighty mountains and wildflower-strewn valleys come spring. Along popular hikes around the country, more than 400 red Adirondack chairs have been placed in peaceful, breathtaking locations. What started as a social media contest now sees hikers soaking in classic Canadian lake and mountain vistas, overlooking historic sites or gazing down on the mountainous path they just travelled.

    12. Ride the Rocky Mountaineer from Denver to Moab, USA

    Travelling with: Carla Grossetti

    Sweeping views from the Rocky Mountaineer.
    The Rocky Mountaineer will continue as the Canyon Spirit in 2026, seen here carving through Ruby Canyon.

    Sighting wild animals is one of many incredible thrills along the two-day luxury Rockies to the Red Rocks route onboard the Rocky Mountaineer across America’s Southwest between mid-April and mid-October. In addition to the lone bear, we spot bighorn sheep, elk, beavers, pronghorn antelope, bald eagles and ospreys. Riding the rails onboard the luxury train, which was founded in Canada in 1990 and has been awarded the prestigious World’s Leading Travel Experience by Train several times, has never been about just getting from A to B. Ride the train from Denver to Moab and you will see the scenery change from snow-capped peaks to meadows, red-rock canyons and soaring cliffs that resemble ornate Gaudí-esque cathedrals. But it’s not until you get off the train that you can produce the ultimate Venn diagram, with nature and adventure in the intersecting spheres.

    Aspen - 13 secrets the brochures won't tell you - Australian Traveller