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Why Ireland is the world’s new surfing hotspot

International Traveller

In Ireland, an unlikely surf revolution is taking place, with more and more wave riders from across the globe converging on its wild beaches. Words and photography Ronan O’Connell

They roll in from the depths of the Atlantic Ocean, moving in packs and growing by the second before cresting and exploding onto reefs along Ireland’s west and south coasts.

These powerful waves went unnoticed by anyone for centuries bar local farmers and hardy fishermen.

But over the past decade they have begun to attract surfers from all over the world.

The backdrop to some of Ireland’s hottest surfing spots could scarcely be more serene – green fields demarcated by ancient stone walls and populated by sheep or majestic wild horses.

It is the opportunity to combine such authentic Irish scenery with the adventurous watersport that has fostered a somewhat unlikely surf revolution in a country known for its often cold and wet weather.
Ironically, it is Ireland’s exposure to storms, due to its isolation on the western rim of Europe, that earns it heavy ocean swells.

Where just 20 years ago, Ireland was virtually unknown as a surfing destination, it has become a burgeoning market for surf tourism, according to members of the local scene.

Learn from a master

Surf schools line the streets of Ireland’s main surfing towns – Tramore on the south coast, Lahinch in the country’s south-west, and Bundoran, Strandhill and Easkey in the north-west.

Stuart Green, who surfed for Great Britain in the 1980s, left England behind and moved to Lahinch because of his love of the waves here in picturesque County Clare.

For 14 years he has run the Green Room, one of the main surf shops and hire businesses in Lahinch, a small town that is strategically located not just for attracting swell but also because it’s only eight kilometres from one of Ireland’s biggest tourist attractions, the Cliffs of Moher.

Green says the global financial crisis, which crippled Ireland’s economy, badly affected the surf scene as many young people left the country to work in Australia and the United States.

Coincidentally, it was visitors from those two countries in particular who started to fill the breach, as Ireland took off as a surf tourism destination. He says Lahinch, which triples in population during the summertime, is now home to many foreign surfers who visited Ireland to explore its beaches and decided not to leave.

“It’s created quite a tight-knit surf scene in places like Lahinch and Bundoran, filled with many locals and people from overseas," Green explains. “It is a very welcoming scene – Ireland’s known for being such a friendly place – and you’ve got to think that’s helped it to become more and more popular with surf tourists."

These sentiments ring true for 37-year-old novice surfer Louisa Tew, from County Kildare. She says she has been delighted with the warm reception she’s received from the surfing communities in Lahinch and Bundoran.

In some of the world’s most famous surf destinations, the likes of Australia and Hawai‘i, locals sometimes get a little annoyed by crowds out in the surf and are not always known for opening their arms to new faces.

But that isn’t so in Ireland, where surfers are far less territorial, despite a major increase in human traffic at the main spots.

Dublin surfer Conn Maguire, 25, has been surfing since he was 13 years old and says he has noticed a major surge in the popularity of the sport. According to Maguire, even at the less famous beaches near Dublin there are often large crowds out in the waves when the swell is high.

And increasingly he is noticing foreign accents in the water.

It is something Cathal ‘Ben’ Bennett, owner of Ben’s Surf Clinic in Lahinch, has also noticed. He says surfers come to Ireland not just from more traditional surfing countries, but also places like Germany, the Czech Republic, New Zealand and England.

Many of these tourists end up staying at the myriad bed-and-breakfast establishments which have sprung up in Ireland’s surf towns, getting to know local families and meeting other surfers in the cosy surrounds.

Another burgeoning industry in these parts is surf rental; visitors can rent boards and thick wetsuits – crucial in the frigid Irish waters – from a host of shops.
a good craic.

By night, the lively pubs in Lahinch, Bundoran, Easkey and Tramore are filled with conversations of the day’s best waves and the next big swell.

American Shawn Hickey, a surfer for 30 years, says it was this thriving social side to Ireland’s surf scene that sets it apart from other spots around the world.

The 45-year-old from Santa Cruz in California rode Ireland’s waves for the first time last year and immediately started planning to return for a bigger trip with his friends.

“There’s great surf, friendly locals and the ability to combine sightseeing and other tourism with a wave search," he explains enthusiastically.

“I think a trip travelling to the different regions [of Ireland] and exploring the abundant tourist attractions, as well as the many different surf spots is amazing," he continues.

“It’s great to end up in towns where people are instantly friendly and welcoming, and Ireland really shines in this regard both in the water and in the towns – especially in the pubs. It’s pretty much the perfect place for a surf trip."

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5 things every hotel needs for a more restorative stay

    Kate Bettes Kate Bettes
    Wellbeing means different things to different travellers. Here’s how to pick a hotel that gets it right for you.

    The best wellness holidays aren’t necessarily spent wrapped in a spa robe. Sometimes they’re found around a dinner table in Cambodia, on a hiking trail in New Zealand or after finally beating jet lag on the other side of the world. The hotel you choose is what makes them happen.

    1. Easy access to good food

    meals from Novotel Bangkok Sukhumvit 20
    Taste delicious meals at Novotel Bangkok Sukhumvit 20.

    One of the quickest ways to derail healthy habits on holiday is to spend half of it working out where to eat instead of digging into the culture around you. Thankfully, Novotel has done much of the hard work already, with chefs building menus that lean into the flavours, ingredients and traditions of each destination.

    In Sihanoukville, Cambodia, Korkor soup – often dubbed ‘Cambodian ratatouille’ – sits alongside raw blue crab dressed with lime and chilli, best enjoyed with views across the Gulf of Thailand.

    In the lovingly chaotic city of Bangkok, the presence of food cranks up the sociability. At Novotel Bangkok Sukhumvit 20, you can settle in with mango sticky rice and stranger-turned-friends beside the pool at Sky on 20 rooftop bar, or bring them along to tackle river prawns and stir-fried crab with holy basil at the buzzing Crab Paradise Dinner Buffet.

    Then Novotel Dubai Al Barsha welcomes you with a laidback twist on the level of indulgence the Middle Eastern city is best known for up on Deck Se7en. Looking towards Burj Al Arab, the rooftop lounge has everything from Mediterranean-style dishes like seabass ceviche to Italian prosecco sundowners.

    At the other end of the scale, in the hills that surround the Novotel Bali Ubud Resort, calm comes from nature. At Siralada restaurant, Balinese traditions shape the menu while thunder rumbles over the surrounding jungle – proving the setting is as nourishing as the food itself.

    While at Novotel Nha Trang, chef Kieu Thi My Hanh and her team showcase Vietnam’s knack for balancing freshness, texture and fragrant herbs. Pho remains a favourite, while seafood salad with pomelo and mango brings those flavours together in one bright dish.

    It’s all an approach backed by partnerships with expert food creators such as Alfie Steiner, whose plant-forward recipes prove healthy food should never taste plain.

    2. Better sleep options

    Novotel Bali Ubud Resort room
    Sleep deeply with Novotel.

    There are few travel experiences more disappointing than arriving in a new country, determined to seize the day, only to fall asleep fully clothed by 3pm.

    For Australian travellers, jet lag is often an unavoidable part of the journey. That’s one reason Novotel runs sleep-focused initiatives that help guests adjust quickly without compromising on health. We’re talking partnerships with Sydney-based sleep specialist Olivia Arezzolo, known for her advice on everything from better sleep habits to beating jet lag, alongside features like pillow menus, in-room yoga content and tailored sleep guidance.

    The sooner you’re operating on local time, the sooner you can get back to more pressing matters – like deciding which spa treatment to book.

    3. More ways to move

    woman hiking around queenstown new zealand
    Stay at Novotel Queenstown Lakeside and explore local hiking trails. (Credit: GettyI mages/ naruedom)

    Every place in the world has its own way of getting you moving: whether that’s hiking up ice-bitten mountains before a sauna or gentle stretching by the pool before a facial. From fitness centres to spas, Novotel recognises that wellbeing rarely looks the same.

    At Novotel Queenstown Lakeside, activity is inescapable. Here, hiking trails, ski fields, bungee jumps, and white-water rafting have made the region famous. The hotel’s location on the shores of Lake Wakatipu means less time spent organising yourself and more time out there experiencing them. To top it all off, you can book a private hot tub for the evening before heading back into the wilderness tomorrow.

    Bali, of course, takes a softer approach. At Novotel Bali Ubud Resort or Novotel Bali Nusa Dua, movement is less about conquering a mountain and more about a dance class between the tropical gardens and lagoon pools. Afterwards, the spa takes over, with traditional treatments like a Lulur body scrub: a combination of rice, turmeric, sandalwood, ginger and jasmine that’ll soothe muscles already relaxed by the Balinese heat.

    4. Better connections

    Novotel Sharm El Sheikh
    Kids will love a stay at Novotel Sharm El Sheikh.

    One of the best things about travel is that it gives your family stories you’ll be telling for years. Novotel helps create them with activities that bring everyone together, whether that’s trying something new, learning a local skill, or simply spending more time together.

    Go for a distinctly Thai twist at Novotel Phuket Vintage Park, where many of the family activities draw on local culture. Kids can try everything from beginner Thai boxing and language lessons to umbrella painting and – a pastime beloved by children the world over – pool foam parties. Everyone is welcome to join in, whether that’s getting splashed, covered in paint, or simply watching their children discover a new side of Thailand during the dedicated Family & Kids Day.

    A different adventure awaits at Novotel Sharm El Sheikh. Kids could be perfectly content with discos, drawing classes and new holiday friends, but the Red Sea has other ideas. Sitting on the edge of Naama Bay, days here might involve snorkelling colourful reefs, taking a boat trip to Ras Mohammed National Park or heading into the desert by quad bike or camel for a Bedouin-style dinner beneath the stars.

    5. Location is everything

    Surin Beach, Choeng Thale, Thalang District, Phuket, Thaiföld
    Explore Phuket’s gorgeous beaches. (Credit: Bence Biczo)

    Everyone’s idea of wellness looks a little different. With more than 600 hotels across 65 countries, Novotel gives guests the freedom to choose the destination that suits them best. Whether that’s a beachside escape in Phuket, an alpine expedition in Queenstown or a city break in Bangkok, there’s a good chance a Novotel isn’t far away.

    All that’s left? Choosing your version of wellbeing.

    Discover stays to inspire your everyday at novotel.accor.com.