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The ‘Toy-land’ of Thailand

International Traveller

An ancient Thai city filled with remnants of a turbulent past and millions of toys. Tim Richards takes a nostalgic trip in a unique museum, The Million Toy Museum.

Grinning blue deer and smiling violet horses lurk among the tropical plants at the garden’s edge, bearing pink or yellow saddles. Nearby, a troop of terracotta water rats trail across the grass, as if out for a stroll.

They’re the welcoming party to an unlikely building set back from the dusty streets of the central Thai city of Ayutthaya.

The Million Toy Museum is a big white structure with sky-blue window frames holding dozens of windows. It’s surrounded by a neatly-kept, lush garden scattered with colourful but fading animals salvaged from an old carousel.

Watched over by these surreal inhabitants, there’s something other worldly and fairy-tale about the building – as if the witch in Hansel and Gretel had fancied a warmer climate, and set up shop in Thailand.

I half expect a wizened old lady beckoning me in with a gnarled finger, suggesting I take a bite of the marzipan architecture on the way.

Inside, however, it’s simply delightful.

Though a million toys is probably an exaggeration, there must be thousands of them within these walls. They fill the big space, in glass cases along the walls and down the centre of the room, and upstairs on a second level.

Curiously, the cases sometimes contain multiple copies of the same toy, presumably to create an artistic effect. In one, I find dozens of red-and-yellow tin goldfish, as if they’re swimming together.

Another case is so packed with old-fashioned metal robots, with stiff limbs, grated mouths, and flashing red eyes, that I could imagine it to be a scene from an old science fiction movie.

As I move deeper into the museum, I realise that everything is here, every type of toy ever invented: toy trucks with cement mixers on their backs in translucent red plastic; little cuckoo clocks; miniature army tanks, including a futuristic ‘Space Tank’; plush toys; spooky life-sized baby dolls; enough Ronald McDonald figures to cause a coronary; toy planes and rockets stacked against each other; and a veritable flotilla of toy helicopters with yellow plastic rotors.

Not far beyond the choppers are a number of beautifully constructed model locomotives made of tin, whose pistons and wheels move. I sigh deeply as Am, the attendant on duty, allows me to pick one up.

Surprised, I realise this place is doing exactly what I didn’t think it would do – taking me back to my childhood in the days before electronic toys, aboard the comfortable vehicle of nostalgia.

At least I know I’m not alone in my sentimentality. Am tells me the museum was founded by Professor Krirk Yoonpun, a renowned Thai author and illustrator of children’s books.

In the 1980s he was awarded a Japanese literary prize for his work. While in Japan he visited two museums with extensive toy collections, which gave him the idea of starting his own.

It seems odd that such a light-hearted novelty should exist here in Ayutthaya, which was the capital of Thailand until the Burmese army levelled it in the 18th century. The city is chiefly visited for its extensive ruins, great expanses of half-wrecked temples and palaces which hold a melancholy fascination.

A toy museum might seem out of place amid such grim history; but of course, toys are eternal. In the upstairs section are cases of small clay figures, worn with age. They were salvaged from the ruins of the former royal city, and might well be children’s playthings.

Reluctant to leave, I pass a statue of Superman and head down the stairs to the museum shop, where a selection of Yoonpun’s brightly coloured books and paintings are on sale.

Apparently the author tears himself away from his teaching work most weekends to come and read to kids at the museum, but I bet he’s also keen to visit his beloved toys. I know I would be.

I imagine the professor in the museum late at night after closing time, arranging robots, trains and tin goldfish into pleasing tableaux and the thought makes me smile.

Then I step out of this bubble of childlike charm, walking past the gawping carousel animals into the heat and noise of a tropical afternoon in Ayutthaya, and start looking for a tuk-tuk.

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5 things every hotel needs for a more restorative stay

    Kate Bettes Kate Bettes
    Wellbeing means different things to different travellers. Here’s how to pick a hotel that gets it right for you.

    The best wellness holidays aren’t necessarily spent wrapped in a spa robe. Sometimes they’re found around a dinner table in Cambodia, on a hiking trail in New Zealand or after finally beating jet lag on the other side of the world. The hotel you choose is what makes them happen.

    1. Easy access to good food

    meals from Novotel Bangkok Sukhumvit 20
    Taste delicious meals at Novotel Bangkok Sukhumvit 20.

    One of the quickest ways to derail healthy habits on holiday is to spend half of it working out where to eat instead of digging into the culture around you. Thankfully, Novotel has done much of the hard work already, with chefs building menus that lean into the flavours, ingredients and traditions of each destination.

    In Sihanoukville, Cambodia, Korkor soup – often dubbed ‘Cambodian ratatouille’ – sits alongside raw blue crab dressed with lime and chilli, best enjoyed with views across the Gulf of Thailand.

    In the lovingly chaotic city of Bangkok, the presence of food cranks up the sociability. At Novotel Bangkok Sukhumvit 20, you can settle in with mango sticky rice and stranger-turned-friends beside the pool at Sky on 20 rooftop bar, or bring them along to tackle river prawns and stir-fried crab with holy basil at the buzzing Crab Paradise Dinner Buffet.

    Then Novotel Dubai Al Barsha welcomes you with a laidback twist on the level of indulgence the Middle Eastern city is best known for up on Deck Se7en. Looking towards Burj Al Arab, the rooftop lounge has everything from Mediterranean-style dishes like seabass ceviche to Italian prosecco sundowners.

    At the other end of the scale, in the hills that surround the Novotel Bali Ubud Resort, calm comes from nature. At Siralada restaurant, Balinese traditions shape the menu while thunder rumbles over the surrounding jungle – proving the setting is as nourishing as the food itself.

    While at Novotel Nha Trang, chef Kieu Thi My Hanh and her team showcase Vietnam’s knack for balancing freshness, texture and fragrant herbs. Pho remains a favourite, while seafood salad with pomelo and mango brings those flavours together in one bright dish.

    It’s all an approach backed by partnerships with expert food creators such as Alfie Steiner, whose plant-forward recipes prove healthy food should never taste plain.

    2. Better sleep options

    Novotel Bali Ubud Resort room
    Sleep deeply with Novotel.

    There are few travel experiences more disappointing than arriving in a new country, determined to seize the day, only to fall asleep fully clothed by 3pm.

    For Australian travellers, jet lag is often an unavoidable part of the journey. That’s one reason Novotel runs sleep-focused initiatives that help guests adjust quickly without compromising on health. We’re talking partnerships with Sydney-based sleep specialist Olivia Arezzolo, known for her advice on everything from better sleep habits to beating jet lag, alongside features like pillow menus, in-room yoga content and tailored sleep guidance.

    The sooner you’re operating on local time, the sooner you can get back to more pressing matters – like deciding which spa treatment to book.

    3. More ways to move

    woman hiking around queenstown new zealand
    Stay at Novotel Queenstown Lakeside and explore local hiking trails. (Credit: GettyI mages/ naruedom)

    Every place in the world has its own way of getting you moving: whether that’s hiking up ice-bitten mountains before a sauna or gentle stretching by the pool before a facial. From fitness centres to spas, Novotel recognises that wellbeing rarely looks the same.

    At Novotel Queenstown Lakeside, activity is inescapable. Here, hiking trails, ski fields, bungee jumps, and white-water rafting have made the region famous. The hotel’s location on the shores of Lake Wakatipu means less time spent organising yourself and more time out there experiencing them. To top it all off, you can book a private hot tub for the evening before heading back into the wilderness tomorrow.

    Bali, of course, takes a softer approach. At Novotel Bali Ubud Resort or Novotel Bali Nusa Dua, movement is less about conquering a mountain and more about a dance class between the tropical gardens and lagoon pools. Afterwards, the spa takes over, with traditional treatments like a Lulur body scrub: a combination of rice, turmeric, sandalwood, ginger and jasmine that’ll soothe muscles already relaxed by the Balinese heat.

    4. Better connections

    Novotel Sharm El Sheikh
    Kids will love a stay at Novotel Sharm El Sheikh.

    One of the best things about travel is that it gives your family stories you’ll be telling for years. Novotel helps create them with activities that bring everyone together, whether that’s trying something new, learning a local skill, or simply spending more time together.

    Go for a distinctly Thai twist at Novotel Phuket Vintage Park, where many of the family activities draw on local culture. Kids can try everything from beginner Thai boxing and language lessons to umbrella painting and – a pastime beloved by children the world over – pool foam parties. Everyone is welcome to join in, whether that’s getting splashed, covered in paint, or simply watching their children discover a new side of Thailand during the dedicated Family & Kids Day.

    A different adventure awaits at Novotel Sharm El Sheikh. Kids could be perfectly content with discos, drawing classes and new holiday friends, but the Red Sea has other ideas. Sitting on the edge of Naama Bay, days here might involve snorkelling colourful reefs, taking a boat trip to Ras Mohammed National Park or heading into the desert by quad bike or camel for a Bedouin-style dinner beneath the stars.

    5. Location is everything

    Surin Beach, Choeng Thale, Thalang District, Phuket, Thaiföld
    Explore Phuket’s gorgeous beaches. (Credit: Bence Biczo)

    Everyone’s idea of wellness looks a little different. With more than 600 hotels across 65 countries, Novotel gives guests the freedom to choose the destination that suits them best. Whether that’s a beachside escape in Phuket, an alpine expedition in Queenstown or a city break in Bangkok, there’s a good chance a Novotel isn’t far away.

    All that’s left? Choosing your version of wellbeing.

    Discover stays to inspire your everyday at novotel.accor.com.