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Bali or Bondi: why are Aussies setting up shop in Bali?

With an influx of Aussies setting up restaurants in Bali, is the island at risk of becoming oversaturated. Is it still worth visiting if it’s Bondi 2.0?

The legacy of Aussies creating high-quality dining experiences in Bali has been well established over the last decade, with restaurateurs and entrepreneurs attracted by various reasons – including lifestyle and profitability, and the sense of openness and opportunity that a burgeoning industry creates.

 

Early on the scene was Sarong, a restaurant dedicated to south-east Asian cuisine, opened by the (formerly Sydney-based) chef Will Meyrick in 2008. Frank Camorra opened a Balinese outpost of his popular chain MoVida in 2016, and meanwhile in 2014 Melbourne’s Adam McAsey introduced Australian cafe culture to the island with Sisterfields (guaranteed to serve your avo smash and soy flat white how you like it).

 

He followed its success by opening a handful of nearby venues including a burger joint, BO$$ MAN, Expat Roasters and a fine-diner, Bikini. After establishing Rojo Rocket in the New South Wales town of Avoca, Adrian Reed transplanted its Mexican theme to Bali by opening Motel Mexicola in 2013. And in 2016, he opened Da Maria – an osteria-style restaurant that takes its design cues from the Amalfi Coast – alongside Maurice Terzini, of Icebergs Dining Room & Bar and Da Orazio Pizza and Porchetta. A new, Bali incarnation of the Bondi institution Icebergs is also slated to be in the works, with Reed and Terzini at the helm.

 

Bali restaurant food dish aussie
Established in 2014 The Plantation Grill in Seminyak is the flagship restaurant at luxury hotel Double-Six.

These venues are concentrated around the hubs of Seminyak and Petitenget; the former, a stylish beach resort area at the southern end of Bali that is home to many of the island’s expats, and the latter, a little further north and a little more low-key. These hotspots display the high-level hospitality, and diversity of offerings, that we’ve come to expect in Australia’s urban and cultural centres and their success suggests we’re eating it up. But is there a risk that this influx of Aussie culture will reach saturation point and end up detracting from the reasons we love to visit Bali in the first place?

 

Bali restaurant food dish aussie
BO$$MAN has some of the best burgers in town.

Those on the ground don’t think so. “I don’t necessarily agree," says Sisterfields’ Adam McAsey. “It’s the same concern that Bali has become more expensive now.

 

It’s just not true. You can have a cheap holiday in Bali like you always did; stay in a cute bungalow, eat satay and nasi goreng and buy wooden Buddha statues at the market. The difference now is you have alternatives."

 

Restaurateur and one half of the original duo behind Icebergs, Robert Marchetti, established The Plantation Grill in Seminyak in 2014, the flagship restaurant at luxury hotel Double-Six.

 

He points out that it’s not just Australian entrepreneurs who are being drawn to the island – but entrepreneurs in general. And, as a frequent traveller, he sees what’s happening in Bali hospitality as a global, rather than local, trend; with expectations increasing everywhere. The pattern that follows will not be unique either.

 

“Just like the early days of Bondi, for example, when we arrived with Icebergs, there was very little there – apart from a few standouts," he says. “Every market goes through a saturation point, but if you have a unique restaurant, high standards and don’t compromise – you will always do well and stand out. You don’t have to be the first on Mars to be the most successful."

Bali restaurant food dish aussie
Fancy a coffee in Balinese paradise? Head on over to the Expat

But even if these Aussie outposts offer a welcome alternative, and indeed are part of a global picture, they are still inherently tied to Balinese culture. “Bali is definitely becoming a global leader in the food and beverage industry and for good reason," says Adrian Reed of Motel Mexicola and Da Maria.

 

“There is a raft of world-class operators opening venues here but among them, there is a deep respect for the culture and values of the island."

 

Both McAsey and Marchetti agree. “Our location is surrounded by local eateries and our venues are staffed with smiling humble Indonesians," says McAsey. “That is what we see as the true spirit of Bali – our amazing, friendly, passionate local team."

 

“Bali as a whole has always had a very social and solid understanding of hospitality, along with a heap of local talent," says Marchetti. “Aussies may be some of the curators of these venues, but we will always be guests in Bali. It’s the locals that make Bali, Bali."

Five of the best and brightest Aussie-owned dining destinations in Bali

Tropicola

Conceived by the team behind Motel Mexicola and Bondi’s The Bucket List, Tropicola is a multi-stage beachfront development (a restaurant and hotel are set to follow) on Seminyak Beach in Bali. Its views out to the Indian Ocean provide a colourful and fun environment to relax in during the day, and party hard at into the night.

 

Designer James Brown has conjured up a colourful oasis laden with bougainvillea over multiple levels, where the clean lines and bright shades of the pool club are evocative of the louche days of the ’80s, and the general vibe brings to mind the heyday of jet-set playgrounds such as Miami and Acapulco. tropicola.info

Da Maria

Opened in 2016, Maurice Terzini and Adrian Reed’s first Bali outpost is a restaurant inspired by the Amalfi Coast that offers casual-chic dining and a little of something for everyone. “Early evening you’ll find kids making pizzas, our lunch and dinner service offers one of the most authentic Italian menus you’ll find anywhere," says Reed. “ And from 10pm every night our late night pizza and disco kicks in where you’ll find the venue humming with those who want to dance the night away."

 

Bali restaurant food dish aussie
Italian inspired Da Maria restaurant brings you casual-chic dining and a little of something for everyone.

To find out more, check out Da Maria.

The Slow

Bali’s unique, Brutalist-inspired boutique hotel opened its doors in December 2017. Set a stone’s throw from the sand in Canggu, it’s a destination in itself created by Gareth Moody and George Gorrow, original designers of the Australian fashion label Ksubi. The hotel’s luxury suites are complemented by a flagship store that showcases the designers’ new menswear label Non-Type, as well as all-day dining centre around its restaurant Eat & Drink, led by head chef Shannon Moran.

 

To find out more, check out The Slow.

 

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Bikini

Opened in Seminyak in January 2017, Bikini is the latest on the scene from entrepreneur Adam McAsey’s (@adam_mcasey) growing empire. Complementing his Aussie-style cafe, Sisterfields, and burger joint, BO$$MAN, Bikini is McAsey’s foray into fine dining, with seasonal produce driving a share-plate based menu. Plans are also afoot to launch Sisterfields Jakarta at the end of the year.

 

Bali restaurant food dish aussie
Adam McAsey’s newly open Bikini restaurant is a must visit if you are in Bali.

To find out more, check out Bikini. 

 

Mrs Sippy Bali

A popular hang-out spot in Double Bay, Sydney, Mrs Sippy opened a second venue in Bali in April.  A beach club with a 600-seat restaurant and a huge saltwater swimming pool, come for the Jimbaran-style grill and stay for the poolside disco.

 

To find out more, check out Mrs Sippy.

 

Icebergs Bali

The details are still scant, but an Icebergs beach club is slated to land in Bali in the near future, with Maurice Terzini and Adrian Reed at the helm. We look forward to seeing that iconic pool reincarnated, Bali-style.

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Imogen Eveson
Imogen Eveson is International Traveller’s Print Editor. She was named Editor of the Year at the 2024 Mumbrella Publish Awards and in 2023, was awarded the Cruise Line Industry Association (CLIA) Australia’s Media Award. Before joining Australian Traveller Media as sub-editor in 2017, Imogen wrote for publications including Broadsheet, Russh and SilverKris. She launched her career in London, where she graduated with a BA Hons degree in fashion communication from world-renowned arts and design college Central Saint Martins. She is the author/designer of The Wapping Project on Paper, published by Black Dog Publishing in 2014. Growing up in Glastonbury, home to the largest music and performing arts festival in the world, instilled in Imogen a passion for cultural cross-pollination that finds perfect expression today in shaping Australia’s leading travel titles. Imogen regularly appears as a guest on radio travel segments, including ABC National Nightlife, and is invited to attend global travel expos such as IMM, ILTM, PURE, Further East and We Are Africa.
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5 things every hotel needs for a more restorative stay

    Kate Bettes Kate Bettes
    Wellbeing means different things to different travellers. Here’s how to pick a hotel that gets it right for you.

    The best wellness holidays aren’t necessarily spent wrapped in a spa robe. Sometimes they’re found around a dinner table in Cambodia, on a hiking trail in New Zealand or after finally beating jet lag on the other side of the world. The hotel you choose is what makes them happen.

    1. Easy access to good food

    meals from Novotel Bangkok Sukhumvit 20
    Taste delicious meals at Novotel Bangkok Sukhumvit 20.

    One of the quickest ways to derail healthy habits on holiday is to spend half of it working out where to eat instead of digging into the culture around you. Thankfully, Novotel has done much of the hard work already, with chefs building menus that lean into the flavours, ingredients and traditions of each destination.

    In Sihanoukville, Cambodia, Korkor soup – often dubbed ‘Cambodian ratatouille’ – sits alongside raw blue crab dressed with lime and chilli, best enjoyed with views across the Gulf of Thailand.

    In the lovingly chaotic city of Bangkok, the presence of food cranks up the sociability. At Novotel Bangkok Sukhumvit 20, you can settle in with mango sticky rice and stranger-turned-friends beside the pool at Sky on 20 rooftop bar, or bring them along to tackle river prawns and stir-fried crab with holy basil at the buzzing Crab Paradise Dinner Buffet.

    Then Novotel Dubai Al Barsha welcomes you with a laidback twist on the level of indulgence the Middle Eastern city is best known for up on Deck Se7en. Looking towards Burj Al Arab, the rooftop lounge has everything from Mediterranean-style dishes like seabass ceviche to Italian prosecco sundowners.

    At the other end of the scale, in the hills that surround the Novotel Bali Ubud Resort, calm comes from nature. At Siralada restaurant, Balinese traditions shape the menu while thunder rumbles over the surrounding jungle – proving the setting is as nourishing as the food itself.

    While at Novotel Nha Trang, chef Kieu Thi My Hanh and her team showcase Vietnam’s knack for balancing freshness, texture and fragrant herbs. Pho remains a favourite, while seafood salad with pomelo and mango brings those flavours together in one bright dish.

    It’s all an approach backed by partnerships with expert food creators such as Alfie Steiner, whose plant-forward recipes prove healthy food should never taste plain.

    2. Better sleep options

    Novotel Bali Ubud Resort room
    Sleep deeply with Novotel.

    There are few travel experiences more disappointing than arriving in a new country, determined to seize the day, only to fall asleep fully clothed by 3pm.

    For Australian travellers, jet lag is often an unavoidable part of the journey. That’s one reason Novotel runs sleep-focused initiatives that help guests adjust quickly without compromising on health. We’re talking partnerships with Sydney-based sleep specialist Olivia Arezzolo, known for her advice on everything from better sleep habits to beating jet lag, alongside features like pillow menus, in-room yoga content and tailored sleep guidance.

    The sooner you’re operating on local time, the sooner you can get back to more pressing matters – like deciding which spa treatment to book.

    3. More ways to move

    woman hiking around queenstown new zealand
    Stay at Novotel Queenstown Lakeside and explore local hiking trails. (Credit: GettyI mages/ naruedom)

    Every place in the world has its own way of getting you moving: whether that’s hiking up ice-bitten mountains before a sauna or gentle stretching by the pool before a facial. From fitness centres to spas, Novotel recognises that wellbeing rarely looks the same.

    At Novotel Queenstown Lakeside, activity is inescapable. Here, hiking trails, ski fields, bungee jumps, and white-water rafting have made the region famous. The hotel’s location on the shores of Lake Wakatipu means less time spent organising yourself and more time out there experiencing them. To top it all off, you can book a private hot tub for the evening before heading back into the wilderness tomorrow.

    Bali, of course, takes a softer approach. At Novotel Bali Ubud Resort or Novotel Bali Nusa Dua, movement is less about conquering a mountain and more about a dance class between the tropical gardens and lagoon pools. Afterwards, the spa takes over, with traditional treatments like a Lulur body scrub: a combination of rice, turmeric, sandalwood, ginger and jasmine that’ll soothe muscles already relaxed by the Balinese heat.

    4. Better connections

    Novotel Sharm El Sheikh
    Kids will love a stay at Novotel Sharm El Sheikh.

    One of the best things about travel is that it gives your family stories you’ll be telling for years. Novotel helps create them with activities that bring everyone together, whether that’s trying something new, learning a local skill, or simply spending more time together.

    Go for a distinctly Thai twist at Novotel Phuket Vintage Park, where many of the family activities draw on local culture. Kids can try everything from beginner Thai boxing and language lessons to umbrella painting and – a pastime beloved by children the world over – pool foam parties. Everyone is welcome to join in, whether that’s getting splashed, covered in paint, or simply watching their children discover a new side of Thailand during the dedicated Family & Kids Day.

    A different adventure awaits at Novotel Sharm El Sheikh. Kids could be perfectly content with discos, drawing classes and new holiday friends, but the Red Sea has other ideas. Sitting on the edge of Naama Bay, days here might involve snorkelling colourful reefs, taking a boat trip to Ras Mohammed National Park or heading into the desert by quad bike or camel for a Bedouin-style dinner beneath the stars.

    5. Location is everything

    Surin Beach, Choeng Thale, Thalang District, Phuket, Thaiföld
    Explore Phuket’s gorgeous beaches. (Credit: Bence Biczo)

    Everyone’s idea of wellness looks a little different. With more than 600 hotels across 65 countries, Novotel gives guests the freedom to choose the destination that suits them best. Whether that’s a beachside escape in Phuket, an alpine expedition in Queenstown or a city break in Bangkok, there’s a good chance a Novotel isn’t far away.

    All that’s left? Choosing your version of wellbeing.

    Discover stays to inspire your everyday at novotel.accor.com.